Differentiation is Key

When unique products are targeted to a particular market segment, the positioning strategy is called focused differentiation.  J.P. Morgan has used this strategy in the financial sector, by developing and implementing several different entities under one umbrella.  Such as their Investment Analytics and Consulting (IAC) group.  This group offers various tools to help clients manage risk within portfolios.  IAC group's 3 key differentiators are:

• the utilization of an award winning flexible risk engine that incorporates sophisticated quantitative risk and scenario analytics with multi-level, drill-down capabilities.
•  a proven and time-tested production and data validation process that drives accurate and timely reporting and analysis, as well as extremely responsive client service.
• their investment expertise and unique skill set across our broad product offering; their commitment to a consultative approach and their focus on innovative solutions.

J.P. Morgan is a trusted name that has been reliable.  The firm's legacy dates back to 1799.  They managed to weather the storm of the 2008 financial crisis and they continue to grow and expand the brand.  One of the company's principal operating subsidiaries is located in the UK.  Their activities are organized into six business segments. The Company’s wholesale businesses include the Investment Bank (IB), Commercial Banking (CB), Treasury & Securities Services (TSS) and Asset Management (AM) segments. The Company’s consumer businesses include the Retail Financial Services (RFS) and Card Services & Auto (Card) segments. In June 2012, the Company’s asset management business created a new unit.  They have truly saturated the market.